Deliver your message with clarity and authority. Establish yourself as an expert in your field. Persuade readers to take action.
I create content in both pixels and ink across media platforms—so how can I help you?
If it’s a report you’re planning, I can sift through that mountain of notes and case studies on your desk to generate a document that’s as elegant as it is clear. Or is it a series of blogs you have in mind? I can take those madcap ideas that have been percolating for a decade and turn them into posts that will captivate your readers and get them talking. Or is it website traffic that's on your mind? If so, let me help you find the right words and tone to attract visitors who will stick around and convert.
Tone of voice is on a lot of minds right now—I can help you nail yours, so your tone is unmistakably yours across all your written communications, reinforcing your brand identity.
Don't underestimate the impact of tone on your customers. It relays your brand personality, stirring trust in your customers and creating a sense of familiarity. To be truly effective, it needs to be consistent—everything from your annual report to your casual email replies need to sound like you. So be honest—what’s the deal with your corporate tone of voice? Is it a neglected thing, hiding coyly in the broom cupboard? Or an erratic team player, sometimes on fire but often lacking focus? I can meet it wherever it finds itself and deftly coax it into shape, making your corporate tone of voice worthy of your brand message, values and culture.
Or perhaps you need a hand with something else entirely. Please don’t be shy. Whatever the nature of your project, I’d love to hear about it.
Copywriting for webpages
For your webpages to be effective, your written content must:
- Generate targeted traffic to your website
- Persuade visitors to hang around
- Inspire visitors to convert—most likely by pressing Subscribe or Buy
In other words, you need your content to give you more clicks from the right people, and for it to inspire these people to take action in a way that’s meaningful to you. For this to happen, your content must be clear, persuasive and focused sharply on your audience.
Let me know if you’d like help with this.
What copywriting isn’t: JUST writing.
Copywriters worth their salt follow a vital sequence in their creative journey. A typical project will look something like this:
I familiarise myself with your organisation—your history, your current situation, your aspirations and challenges—leaving no stone unturned in my quest to understand how you operate and what you believe in.
I clarify what you need to achieve from your copy.
Your target audience
I ask essential questions. What motivates the people who will encounter your content? What problems do they need solving? How will they benefit from your product or service?
How do they promote themselves? How do they sell? How can you do better?
Then I sift through my research findings, tap into your expertise and refine your objectives so your copy best meets the needs and wants of the people it’s targeted at. I then sit down with you to decide on your preferred writing style and tone of voice.
I retreat to my attic and get writing, creating sharp, thought-provoking content that will induce desire and trust from your core audience. If the copy is destined for your webpages, I ensure it’s web optimised (SEO) and therefore irresistible to the Google spiders, giving you the best possible chance of being found online.
Editing and proofreading
I take a long, hard look at the copy I’ve created and get ruthless, refining the central ideas, reducing the word count, improving the flow, and perfecting the grammar and syntax.
I hand the copy over to you, confident you’re going to love it but entirely open to your comments. Revisions are a natural part of the process—a good copywriter’s job isn’t done until the client is completely happy with the result.