TARA LEE YOGA—Tara is internationally recognised as one of Britain's foremost yoga teachers. She regularly appears on TV, in magazines and online. She produces best-selling DVDs, books and other yoga-related products. Recently, she launched a training course on pregnancy yoga, aimed at other teachers.
The brief: To generate original content for the Tara Lee Yoga website; to update the web content regularly to coincide with the release of new products; to generate newsletters, blogs, articles and other marketing material to support and enhance the Tara Lee brand. Ongoing strategic advice is also given to generate leads, increase conversion and enhance user experience.
Working with: Tara Lee, owner
"When I was looking for a copywriter, I was attracted to Vittoria for her skills as a writer coupled with her experience as a yoga teacher—it seemed like the perfect fit. Her first project for me was to write the copy for my new website, and when this went well, the brief extended to her writing and editing blogs, and creating my newsletter. I've come to value Vittoria for her efficiency and her high standards. She is enthusiastic, cheerful, positive and patient—when I need support and advice, she is always there. I cannot recommend her highly enough and I hope this will be an ongoing relationship."
Tara Lee, celebrity yoga teacher