HOME IMPROVEMENT—A website template was rolled out to UK companies delivering structural upgrades to homes. Seven of these companies needed fresh copy to fill their new pages. The aim was to describe their offering, build trust and capture leads. Though these companies provided virtually identical products and services, it was important for their websites not to appear cloned. The companies were: Perfecta Windows, Kayvex Windows, CTG Windows, AGS Windows, New Windows, Britannia Windows, Otter Windows.
The brief: To create original, engaging website copy for seven home-improvement businesses, finding each company’s unique voice and ensuring originality and freshness for each website.
Working with: Tina Cheesley, owner of Flow Online marketing agency
"Working with Vittoria has been a fantastic experience. Vittoria is a professional who totally 'gets it'. Intelligent, concise, intuitive and on time—what more could a company ask for? Looking forward to working with her more in 2019."
Tina Cheesley, owner of Flow Online Marketing agency